| Mixed recycling pilot launched |  |
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| Recycling will soon be saving money for even more Royal Borough residents as the council's pioneering rewards pilot scheme is extended to include mixed recycling. | SEE ALSO
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| Starting
in September residents in the pilot scheme were asked
to use the blue bin for all their recycling – cans, glass bottles and
jars, plastic bottles and paper – and start earning rewards!
Working with waste contractor Veolia Environmental Services and RecycleBank, the council is the first in the country to introduce the groundbreaking rewards scheme. |
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Based on the concept of ‘the more you recycle, the more you earn’, it means residents can get RecycleBank reward Points for the amount they recycle and divert from landfill. The Points can then be used to buy goods and services from around 60 participating local and national shops and businesses or they can be donated to charity.
"By giving rewards instead of imposing penalties, we are encouraging more people to recycle and therefore reduce the amount of waste we send to landfill. The vouchers also support our local economy by promoting borough shops and businesses."
The new blue bins come equipped with special tags that are scanned by equipment in the Veolia Environmental Services collection vehicle. No personal identification is held – the scanner identifies the address, allocates a unique user number which is used by households to access, monitor and claim their reward Points. Full details about the mixed recycling rewards pilot will be announced. If the pilot study us successful, and present indications are that it will, it is intended to extend it across the Borough
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